◇ 0 → 1 · FIND WHAT WORKS
watch people
fail to buy.
Your funnel doesn’t leak where the dashboard says it does. We put real buyers in front of the real thing, record where they stall, and fix the stall.
you need this
when.
- 01 Traffic is fine and signups aren’t.
- 02 Nobody can explain why step three loses half the people.
- 03 Your team has been arguing about a redesign for a month.
what we
actually do.
instrument the drop
Session replay, funnel events and rage clicks, so we test the screens that actually bleed rather than the ones somebody dislikes.
recruit real buyers
People who match the segment and have the problem. Not a panel of professional testers clicking for gift cards.
run the tasks
Five to eight moderated sessions against a real task: sign up, get to value, hit the price. We shut up and let them struggle.
ship the fixes
Findings ranked by how many people they cost you. We write the copy and mark up the screens so the fix is a ticket, not a debate.
Month to month. You can stop us at any point.
◇ WHAT YOU GET
◇ THE NUMBERS WE WATCH
- step-by-step funnel completion
- time to first value
- rage clicks per session
- support tickets about the flow
◇ FOUNDING COHORT · 5 SLOTS
be one of our first five.
$3K / mo base + 10% of the growth we move. month to month, uncapped.
no measurable movement by day 60? the next month is on us.
the questions
you’re thinking.
Can’t we just read the session replays ourselves?
You can, and you should. Replays show you where people stop. They don’t tell you what the person was trying to do, which is the half that determines the fix.
Our product is pre-launch. Nothing to test.
Then we test the prototype, or the pricing page, or a competitor’s flow with your buyers. What we’re after is the buyer’s reaction, and that exists before your product does.
How many sessions is enough?
Five gets you the majority of severe issues in one flow. We run more when there are distinct segments, because a CFO and an engineer fail in different places.
tell us the number
you want to move.
We’ll tell you whether usability tests is the lever that moves it, or which one is.
Tell us your number →