◇ 1 → 10 · BUILD THE ENGINE
stop losing
people you already paid for.
The leads are in there. The stages are wrong, the follow-up is manual, and half your pipeline is rotting in a status nobody owns. We fix the plumbing, then automate it.
you need this
when.
- 01 Your CRM has 12 deal stages and four of them mean “maybe”.
- 02 Nobody follows up after the second email unless they remember.
- 03 Reporting depends on one person exporting to a spreadsheet.
what we
actually do.
reconcile the data
Deduplicate, map the real stages to what sales actually does, and reconcile claimed contacts against verified ones. The reporting is fiction until this is done.
define the lifecycle
Every stage gets an entry condition, an owner and an exit. If nobody can say what moves a lead from one stage to the next, the stage is decoration.
automate the follow-up
Nurture, re-engagement, onboarding and churn saves that fire on behaviour instead of on somebody remembering.
report on what closes
One dashboard that ties source to revenue, so you can stop guessing which channel to defund.
Month to month. You can stop us at any point.
◇ WHAT YOU GET
◇ THE NUMBERS WE WATCH
- lead-to-opportunity conversion
- pipeline velocity
- reactivation rate on dormant leads
- revenue by source
◇ RECEIPTS
what this has
moved.
10,636 contacts later: outbound that gets replies
We analyzed 10,636 contacts of outreach history, found the segments that actually reply, killed $23.5K of dead ad spend, and rebuilt outbound around measured response.
growth you can audit: 759 claimed, 90 real
We built the measurement layer for a multi-channel creator acquisition push, then reconciled 759 claimed contacts down to 90 verified registrations before payouts went out.
◇ FOUNDING COHORT · 5 SLOTS
be one of our first five.
$3K / mo base + 10% of the growth we move. month to month, uncapped.
no measurable movement by day 60? the next month is on us.
the questions
you’re thinking.
We use HubSpot. Do you work in it?
Yes, and in Salesforce, Pipedrive, Attio and Klaviyo. We work in whatever you have, because migrating a CRM to fix a process problem is an expensive way to keep the problem.
How much of this can we run ourselves afterwards?
All of it. Flows get documented and handed over, and we’d rather your ops person owns them than have you paying us to change a subject line.
Our data is genuinely a disaster.
That’s the normal starting condition. The cleanup is the first two weeks and it’s the part with the largest immediate return, because it makes every other decision readable.
tell us the number
you want to move.
We’ll tell you whether crm & lifecycle is the lever that moves it, or which one is.
Tell us your number →